Effective date: July 9, 2026
whim is operated by Tucker McKay (“whim,” “we”). This policy explains what whim collects, how it's used, and the choices you have. Questions anytime: support@whimai.app.
Your account. When you sign in with Apple, we receive a private account identifier, the name you choose to share at first sign-in, and the email address Apple provides — which may be Apple's private relay address if you chose to hide your real one.
Details you provide. Your style mode, work dress code, and color palette choices. These exist only to shape what whim styles for you.
Your photos. For each clothing item, whim removes the background on your phone and uploads only the resulting cutout — the original photo stays on your device. During onboarding you take one selfie, which is uploaded, used to create your avatar and palette, and then deleted from our server as soon as your avatar is created. If avatar creation fails, that selfie is deleted just the same — every attempt's selfie is removed from our server as soon as processing finishes, success or failure.
What whim creates for you. Illustrated garment cards, your avatar, and outfit renders are generated and stored with your account so the app can show them to you.
Your styling activity. The outfits whim suggests, the looks you wear or save, occasion notes you type, and the day's weather conditions attached to a look (for example, 74° and sunny) — never your coordinates.
Purchases. Subscriptions are billed by Apple. We use RevenueCat to know whether your subscription is active. We never see or store your card details.
Location (optional). If you allow it, whim reads your approximate location on your phone at reduced accuracy — roughly a city block — solely to fetch the local forecast from Apple's weather service. Your coordinates are saved only on your device. If you'd rather never share location, you can type a city instead.
This deserves its own section. Garment originals stay on your phone; cutouts are stored privately under your account. Your selfie is processed as an image to draw a stylized avatar and read your coloring — whim performs no facial recognition, builds no face templates, and stores no facial-geometry data of any kind. Generated images (cards, avatar, renders) belong to your account and appear nowhere else.
whim uses a small set of service providers, each processing your data only to provide the service:
whim does not sell your personal information and does not use your photos or personal data to train AI models.
Items you delete in the app move to Recently Deleted, where you can restore them anytime; they remain there until you restore them or delete your account. Deleting your account — Settings → Data & privacy → Delete my account — permanently and immediately erases everything: your photos and generated images, your closet, your looks and history, your profile, and your login. An active subscription must be canceled separately in your device's Apple subscription settings, since Apple manages billing.
You can edit your name, style mode, palette, and dress code in Settings anytime. Location is optional, with manual city entry as a full replacement. And you can delete your account anytime, which removes everything instantly.
whim is designed for adults building a wardrobe and is not directed to children under 13. We don't knowingly collect data from children under 13; if you believe a child has created an account, contact us and we'll delete it.
If this policy changes in a meaningful way, we'll post the updated version here with a new effective date, and for significant changes we'll note it in the app.